The California Raisin Marketing Board Announces

Press Contact:

Melinda Coffman
California Raisin Marketing Board
(559) 248-0287
melinda@raisins.com

THE CALIFORNIA RAISIN MARKETING BOARD ANNOUNCES

The California Raisin Marketing Board is announcing its inaugural “America’s Best Raisin Bread Contest” with entry applications accepted from June 2 – August 2, 2008. Contest participants are encouraged to visit www.LoveYourRaisins.com for an application and a complete set of contest rules.”California Raisins have been an integral part of the baking industry around the world for more than 50 years. Our 3,500 raisin growers seek to recognize and reward the creativity of America’s professional bakers, encourage new product development and let consumers know of the almost endless varieties of baked products that can be made with the best selling, all natural, dried fruit in the world — California Raisins,” said Larry Blagg, Senior Vice President of Marketing, California Raisin Marketing Board.

Preliminary judging will take place September 12, 2008 to choose 20 finalists. The finalists selected will win an expenses-paid trip to the American Institute of Baking in Manhattan, Kansas and will bake their recipes in front of a panel of distinguished judges from both the artisan and commercial baking industries on October 11, 2008. The prize, which is a five-day trip to California for the top five winners in both categories, will include a visit to the Culinary Institute of America, Yosemite National Park and the San Joaquin Valley, plus much more. The prize-winner trip will be scheduled in January or February 2009. Additionally, all finalists will receive medals, plaques and industry-wide recognition.

To encourage the broadest possible number of applications, the contest is open to bakers and the Research and Development staff of commercial baking companies, craft bakers and retail bakery shop owners, certified baking teachers, registered students, and bakery technicians working in allied industries such as bakery supply wholesalers, flour milling companies, and bakery ingredients suppliers.

“Here is your opportunity to make raisin bread your special way, be publicly recognized in the process, as well as win great prizes,” said Blagg. “We encourage everyone who is eligible to get out their California Raisins, fire up their ovens and start baking!”

To qualify, submitted formulas should be for raisin bread products planned for sale in the future or raisin bread products currently available in the market, which can be commercialized. The California Raisin Marketing Board is seeking the best raisin breads based on taste, appearance, originality, and value. Applications must be filled out in baker’s percentages, no one person can submit more than three entries, and applicants must also provide color photos of the whole finished loaf and a cut cross section.

In the United States, the legal standard of identity for raisin bread is 50 percent of raisin content to dry flour weight. This is the minimum acceptable California Raisin content level for the contest. It should be noted that California Raisin content may be made up of California Natural Sun-dried Raisins, California Golden Raisins, California Raisin Paste and/or California Raisin Juice Concentrate.

Application forms will be available online at www.LoveYourRaisins.com, or may be available in printed form from your California Raisin supplier. Please send applications and photos by mail to:

“America’s Best Raisin Bread Contest”
c/o Theresa Cogswell, President
BakerCogs, Inc.
14740 West 159th Street, Suite 100
Olathe, Kansas, 66062

Entrants may also contact Larry Blagg at the California Raisin Marketing Board, 559-248-0287 or larry@raisins.org, with questions about the contest.

About the California Raisin Marketing Board
A State Marketing Order in 1998 created the California Raisin Marketing Board and it is 100 percent grower funded. Its mission is to support and promote the increased use of California-grown raisins and sponsor crop production, nutrition and market research. For more information about the California Raisin Marketing Board and to browse delicious recipes, visit www.LoveYourRaisins.com.

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