Professional and Student Bakers – Fire Up Your Ovens!

Press Contact:

Rick O’Fallon
Director of Marketing
rick@raisins.org
559-248-0287

Professional and Student Bakers – Fire Up Your Ovens!

California Raisin Marketing Board Announces Second Annual “America’s Best Raisin Bread Contest”

The California Raisin Marketing Board is raising the bar for its second annual America’s Best Raisin Bread Contest. The contest is now open through August 15, 2009 and all professional and student bakers are encouraged to submit an original formula. The raisin bread formulas will be judged based on taste, appearance, originality, and value.

“Last year’s inaugural competition brought forth talented bakers from all around the country that created recipes demonstrating superior innovation and taste,” said Larry Blagg, senior vice president of marketing, California Raisin Marketing Board. “The 2008 winning bakers set the bar high and we look forward to recognizing a new batch of formulas featuring one of nature’s best baking ingredients, California Raisins.”

Preliminary judging will take place in September to select 20 professional finalists and ten student finalists to receive an expenses-paid trip to the American Institute of Baking in Manhattan, Kansas on October 9 – 10, 2009. There, the finalists will bake their formulas in front of a panel of distinguished judges from both the artisan and commercial baking industries. In addition to industry-wide recognition, ten winning professional bakers and two winning student bakers will receive a five-day California vacation with visits to the Culinary Institute of America, Yosemite National Park, and the San Joaquin Valley — the home of California Raisins!

Patrick Finney, vice president of innovation for Roman Meal Company and America’s Best Raisin Bread Contest 2008 commercial category Grand Prize winner plans to throw his baker’s hat into the mix this year, saying “The competition will be tough. Without a doubt, each of us at Roman Meal realizes this win is truly an honor.”

To qualify, submitted formulas should be for raisin bread products currently available in the market or planned for sale in the future. Applications must be submitted along with color photos of the cut cross section and whole finished loaf, filled out in baker’s percentages and, at a minimum, include 50 percent of raisin content to dry flour weight. California Raisin content may include California Natural Sun-Dried Raisins, California Golden Raisins, California Raisin Paste and/or California Raisin Juice Concentrate.

Applications and a full set of rules are available online at: http://www.calraisins.org/downloads/ABRBC_application_2009.pdf. Entries can be submitted online or mailed to:

Contest Administration Office
c/o Theresa Cogswell
BakerCogs, Inc.
14740 West 159th Street, Suite 100
Olathe, Kansas, 66062

For questions or additional information, contact Genaro Gonzales at 559-248-0287 or genaro@raisins.org.

About the California Raisin Marketing Board

A State Marketing Order in 1998 created the California Raisin Marketing Board and it is 100 percent grower funded. Its mission is to support and promote the increased use of California-grown raisins and sponsor crop production, nutrition and market research. For more information about the California Raisin Marketing Board and to browse delicious recipes, visit www.LoveYourRaisins.com.

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