New Oatmeal Chewie™ With California Raisins from Love and Quiches Desserts

Press Contact:
Melinda Coffman
California Raisin Marketing Board
(559) 248-0287
melinda@raisins.com

Shelly Kessen
Fleishman-Hillard
300 Capitol Mall, Suite 1100
Phone: 916-492-5308
Fax: 916-441-7622
shelly.kessen@fleishman.com
916-492-5308

NEW OATMEAL CHEWIE™ WITH CALIFORNIA RAISINS FROM LOVE AND QUICHES DESSERTS

Introducing A New Premium Snack Bar

The California Raisin Marketing Board is proud to announce it will be an ingredient partner with Love and Quiches Desserts in a new snack part of the Gourmet Grab and Go® product line. Made with plump California Raisins and whole grain oats, the old-fashioned Oatmeal Chewie is a snack bar targeted to consumers who are on the go and desire a gourmet product.

Love and Quiches Desserts chose to use California Raisins because they serve as a natural sweetener, can be a substitute for preservatives, and maintain structural integrity in the new snack item. This irresistible gourmet snack ships frozen in a 12 bar display merchandiser (4 per case) and has a 30 day shelf life after thaw.

“California Raisins add both functionality and great taste to all types of baked products,” said Larry Blagg, Senior Vice President, California Raisin Marketing Board. “Because only the finest quality ingredients go into every Love and Quiches Desserts bar, California Raisins are the perfect ingredient.”

This irresistible impulse snack item will be featured at the National Restaurant Association Show, May 17-20, in Chicago.

Note: Please contact Shelly Kessen for a product photo or sample.

About Love and Quiches Desserts
Serving the industry since 1973, Love and Quiches Desserts supplies luscious cakes, cheesecakes, single serve desserts, brownies, savory quiches and more to virtually every segment of foodservice & food retailers. Products ship frozen from the manufacturing facility in Freeport, New York. The company is a certified minority-woman-owned business. All products are kosher dairy and the plant is Halal certified. For more information about Love and Quiches Desserts, visit or call 1-800-525-5251.

About the California Raisin Marketing Board
A State Marketing Order in 1998 created the California Raisin Marketing Board and it is 100 percent grower funded. Its mission is to promote the increased use of California-grown. Along with crop production, the Board also sponsors nutrition and market research. Additional Board functions include marketing activities and new product development. For more information about the California Raisin Marketing Board and to browse delicious recipes, visit www.LoveYourRaisins.com.

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