Karla Stockli, Director of Marketing
California Raisin Marketing Board
Clovis Woman Wins Easter Feast Giveaway Sponsored by The California Raisin Marketing Board/The Pork Board/Save Mart Supermarkets
(Fresno, CA, April 12, 2004) The California Raisin Marketing Board in conjunction with The Pork Board and Save Mart Supermarkets sponsored an Easter Feast Giveaway. The grand prize consisted of a California Raisin Marketing Board Chef preparing a full-course Easter dinner at the winner’s home, a $500 Save Mart gift certificate, a $500 gift certificate to Macy’s, and a certificate for three hours of maid service.
The winner, a resident of Clovis, California, picked-up her mail-in entry form at the Save Mart Supermarket located on the corner of Bullard and Minnewawa, one of the 90 Save Mart Supermarkets participating in the Easter Feast Giveway. Mrs. Paula Lindblad was the recipient of the grand prize.
The Lindblad family, joined by several friends, indulged on an Easter Sunday dinner especially prepared by California Raisin Marketing Board’s Chef Ray Tang of Sonoma County at the Clovis home of the Lindblad’s. The feast consisting of a glazed ham with a sweet mustard/raisin dressing, mouth-watering side dishes, various raisin/pork appetizers, and apple/raisin/walnut turnovers topped with vanilla ice cream, was greatly appreciated by the recipients.
“California raisins provide a hint of natural sweetness to a recipe” according to Chef Tang. “The indescribable flavor of California raisins leaves the consumer wondering what mystery ingredient imparts the sweet flavor detected by the palate.”
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The California Raisin Marketing Board, a state marketing order, was established in 1998 and is 100 percent grower funded. Its mission is to support and promote the increased use of California-grown raisins. In addition to its marketing efforts, it sponsors research related to the fruit’s nutritional benefits, product usage and crop production practices. California’s San Joaquin Valley produces the highest quality raisins in the world, with nearly 5,000 growers residing in this fertile valley 240 miles long and 50 miles wide.