California Raisins Launch New Web Site

Press Contact:
Karla Stockli, VP of Marketing
California Raisin Marketing Board
(559) 248-0287
karla@raisins.org

Jenna Kirkwood
Fleishman-Hillard
(916) 492-5305
jenna.kirkwood@fleishman.com

California Raisins Launch New Web Site

Look for the California Raisins new home on the Internet at LoveYourRaisins.com

FRESNO, Calif., March 6, 2007 – Today, the California Raisin Marketing Board (CRMB) unveiled its new Web site at www.LoveYourRaisins.com. The new site incorporates the Wise Choices imagery first featured in California Raisins advertising beginning last fall.

The site includes sections on healthy lifestyle, parents, and recipes. Also, featured is an expanded section called ‘Professionals’ intended for trade audiences in Foodservice, Health and Nutrition, Baking, Confectionary, Manufacturing, School Foodservice and Government industries. In addition, consumers can sign up for a free e-newsletter featuring snacking and stay-fit tips, creative raisin recipes and nutritional information.

“We’re excited to share this new site with consumers and think they are going to enjoy its easy-to-use and enhanced content,” said Karla Stockli, Vice President of Marketing for CRMB. “Now it will be even easier to search for California Raisin recipes and collect credible health and nutrition information.”

Find these new and enhanced features at www.LoveYourRaisins.com.

==> New: Healthy Lifestyle Section that features healthy eating tips, advice from celebrity fitness trainer Valerie Waters, the California Raisins 12-Step Healthy Eating Program, nutrition advice from Julie Jones, Ph.D., L.N., CNS, and a collection of California Raisin recipes.

==> New: Parents Section includes nutrition information specifically for parents, as well as kid-friendly recipes.

==> Enhanced: Professional Section with relevant information for industries such as manufacturing, health and nutrition, restaurant foodservice, school foodservice and government.

About the California Raisin Marketing Board The California Raisin Marketing Board was created by a State Marketing Order in 1998 and is 100 percent grower funded. Its mission is to support and promote the increased use of California-grown raisins and sponsor crop production, nutrition and market research. To learn more about the California Raisin Marketing Board, visit its Web site at www.LoveYourRaisins.com.

###