California Raisins Featured As Healthy Food For Children At Recent California School Foodservice Conference

Press Contact:

Melinda Coffman
California Raisin Marketing Board
(559) 248-0287
melinda@raisins.com

California Raisins Featured As Healthy Food For Children At Recent California School Foodservice Conference

Raisins Rock Snack Packs for Schools Program Back in Full Swing

LONG BEACH, CA, January12, 2006 — The California Raisin Marketing Board, committed to promoting healthy eating habits in school children, recently took their health and nutrition message to the 2006 California School Nutrition Association’s Annual Conference in Long Beach. More than 2,000 school foodservice professionals, including foodservice directors, supervisors, dietitians and other school foodservice employees from throughout the state were notified that the 1.33-oz Raisins Rock snack packs are available through the national entitlement program, this year. They were also reminded that portable California Raisins are an easy-to-eat fruit. They help fight plaque and gum disease. At the same time, they are fat free and contain fiber and several antioxidants. Kids love them, too!

“As childhood obesity rates continue to rise in America, we are committed to doing our share to remind adults and children alike to eat well and to make smart choices,” said Kate Turpin, Marketing Specialist for the California Raisin Marketing Board. “Good eating habits that include nutritious snacks like California Raisins and a stay fit lifestyle are critical to ensuring a healthy future for this next generation.”

In addition to this conference, The Board supported the launch of the California School Nutrition Association’s new campaign called “Stay fit. Eat Right. Looking Good, California!” The California School Nutrition Association is devoted to fighting obesity in school children and the California Raisin Marketing Board will continue to support that mission. To learn more about the program, visit www.stayfiteatright.org.

The California Raisin Marketing Board was created by a State Marketing Order in 1998 and is 100 percent grower funded. Its mission is to support and promote the increased use of California-grown raisins and sponsor research of the fruit’s nutritional benefits. California’s San Joaquin Valley produces the highest quality raisins in the world. Nearly 4,500 raisin growers living in this fertile valley produce 98 percent of all the raisins grown in the United States. To learn more about the California Raisin Marketing Board, visit www.calraisins.org.

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