California Raisins Call All Pie Enthusiasts

Press Contact:

Melinda Coffman
California Raisin Marketing Board
(559) 248-0287
melinda@raisins.com

CALIFORNIA RAISINS CALL ALL PIE ENTHUSIASTS

New Raisin Flavor Category to be Introduced at National Pie Championships

The California Raisin Marketing Board is pleased as pie to announce their participation, along with other major sponsors, in the 2008 American Pie Council’s Crisco National Pie Championships in April. And, to stir in a dollop of creativity and encourage amateur and commercial pie bakers and manufacturers to enter the championships, the California Raisin Marketing Board is introducing a new Raisin flavor category in the competition.

Do your baking skills go beyond pie-in-the-sky? To participate in the new Raisin flavor category, pie bakers need to include at least one cup of California Raisins in either a raisin-only or other flavor pie. Visit www.piecouncil.org for all the details including entry forms. The 2008 American Pie Council Crisco National Pie Championships will be held April 18-20, 2008, at the Orlando Sun Resort in Kissimmee, Florida.

“We look forward to this opportunity to partner with the American Pie Council’s goal of preserving America’s pie heritage,” said Larry Blagg, Senior Vice President of the California Raisin Marketing Board. “California Raisins have been a traditional ingredient in baked goods and we look forward to seeing raisins make an appearance in a wide variety of pies. Also, California Raisin growers are excited about being part of the National Pie Championships for years to come.”

Why bake with California Raisins? Raisins provide a low cost natural fruit product that can be used as an ingredient in all types of pies. Successful bakers across the country have discovered that California Raisins serve as a natural sweetener, can be a substitute for preservatives, and are a deliciously versatile ingredient in all types of baked goods. Visit www.LoveYourRaisins.com for delicious recipe ideas.

About the American Pie Council The American Pie Council (APC) is the only organization committed to preserving America’s pie heritage and promoting American’s love affair with pies. Designed to raise awareness, enjoyment and consumption of pies, the APC offers both Personal and Commercial Memberships.

About the California Raisin Marketing Board The California Raisin Marketing Board was created by a State Marketing Order in 1998 and is 100 percent grower funded. Its mission is to support and promote the increased use of California-grown raisins and sponsor crop production, nutrition and market research. To learn more about the California Raisin Marketing Board, visit its Web site at www.LoveYourRaisins.com.

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