California Raisin Marketing Board Launches Coast-to-Coast Raisin Recipe Contest

Press Contact:
Melinda Coffman
California Raisin Marketing Board
(559) 248-0287
melinda@raisins.com

California Raisin Marketing Board Launches Coast-to-Coast Raisin Recipe Contest

Raisin Lovers Invited to Vie For High Stakes Prizes
FRESNO, CA, April 22, 2005 – Pull out those cookbooks, open those recipe boxes, fire up your ovens and stovetops! The California Raisin Marketing Board (CRMB) announces a national search for America’s favorite raisin recipes.

The “Coast-to-Coast Raisin Recipe Contest” kicks off May 1 and consumers across the country are encouraged to submit their favorite recipes. Each recipe must include California natural or golden raisins.

“We already know that top chefs from around the country choose California natural and golden raisins to add ‘that little something special’ to their favorite signature dishes. Now, we want to know how you use raisins in your recipes, “ noted Karla Stockli, Vice President of Marketing for the CRMB.

A panel of judges including California raisin farmers and their wives along with Jenny Thompson, CRMB Spokesperson and U.S. Olympic Swimmer, and an esteemed California chef will evaluate the recipe entries.

Prizes including a $10,000 cash prize, top-of-the-line cookware sets and culinary gift certificates galore are at stake here.

Jenny Thompson will select one outstanding Healthy Raisin Recipe and award the winner a $1,000 gift certificate at a leading sports retailer.

Along with the prizes, each of the winning recipes will be featured in a colorful 2006 California Raisin Recipe Calendar.

The contest begins May 1, 2005 at 12:01 a.m. Eastern Standard Time and submissions will be accepted through July 31, 2005 at 11:59 p.m. Pacific Standard Time.

Consumers may enter by logging on to www.calraisins.org and clicking on “Coast-to-Coast California Raisin Recipe Contest.” Consumers may also access the contest by visiting www.calraisincontest.com.

Here is a brief run-down of the Contest Criteria:

Contest Criteria · Recipes must include California raisins (naturals or goldens) as an ingredient. To qualify for consideration, each recipe must include a minimum of two tablespoons per serving of California raisins. (Note: 1 cup of raisins equals 8 servings). · Overall great taste! The judges are looking for delicious recipes in one of four categories. The categories are: 1) appetizers/snacks 2) soups/salads/side dishes 3) main courses/entrees 4) desserts/baked goods (including breads). · You have the option to submit one recipe per category for a maximum of four entries. Please do not submit the same recipe twice. · Recipes must be submitted between May 1 and midnight on July 31, 2005. · Points will be awarded for overall appearance. · Recipes will also be evaluated on ease of preparation – they should be “consumer friendly.” · One healthy and tasty recipe will receive a special prize awarded by Olympic Swimmer Jenny Thompson. She is on the look-out for healthy recipes, prepared with low calorie or low fat ingredients that taste delicious.

The California Raisin Marketing Board, created by a State Marketing Order in 1998, is 100 percent grower funded. Its mission is to support and promote the increased use of California-grown raisins, and it sponsors research of the fruit’s nutritional benefits. California’s San Joaquin Valley produces the highest quality raisins in the world, with nearly 5,000 growers residing in this fertile valley 240 miles long and 50 miles wide. For more information, visit www.calraisins.org.

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