Attention California Raisins Lovers!

Press Contact:
Karla Stockli, VP of Marketing
California Raisin Marketing Board
(559) 248-0287
karla@raisins.org

Jenna Kirkwood
Fleishman-Hillard
(916) 492-5305
jenna.kirkwood@fleishman.com

Attention California Raisins Lovers!

Enter This Recipe Contest to Win $10,000 Cash

FRESNO, Calif., March 9, 2007 – Dust off your recipe cards, pull out your mixing bowls and start preparing your favorite raisin recipes! Today, the California Raisin Marketing Board (CRMB) announces its search for America’s most delicious raisin recipes.

Already thinking of your favorite raisin recipe? The 2007 California Raisins Wise Choices Recipe Contest kicks off March 9 and home cooks and bakers across the country are encouraged to enter their favorite recipes that include California natural or golden seedless raisins.

“California Raisins are an incredibly versatile ingredient and we know that top chefs use them to add flavor and something special to their signature dishes,” said Karla Stockli, Vice President of Marketing for CRMB. “Now, we want to know how home cooks across the country use raisins in their favorite recipes.”

A panel of esteemed judges, including California Raisin farmers and their families, will evaluate the recipe entries. In addition, Valerie Waters, personal trainer to stars, will name the winner of the Valerie Waters Wise Choice Award for the healthiest, most flavorful recipe.

The California Raisin Lovers Recipe Contest will run through 12:00 Midnight June 30, 2007. Prizes will include:

• One (1) Grand Prize of $10,000 cash • One (1) 1st Prize gift package approx. value $2,000 • One (1) 2nd Prize gift package approx. value $1,100 • One (1) Valerie Waters Wise Choice Award including a gift package approx. value $1,300 • Eight (8) Honorable Mentions will receive assorted prizes approx. value $225

To enter, visit www.LoveYourRaisins.com or mail a list of ingredients and preparation instructions on an 8 ½ by 11-inch sheet of plain paper to California Raisin Lovers Recipe Contest c/o Fleishman-Hillard, 400 Capitol Mall, Suite 2640 Sacramento, CA 95814.

For contest criteria, contest rules or additional information, visit www.LoveYourRaisins.com.

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About the California Raisin Marketing Board The California Raisin Marketing Board was created by a State Marketing Order in 1998 and is 100 percent grower funded. Its mission is to support and promote the increased use of California-grown raisins and sponsor crop production, nutrition and market research. To learn more about the California Raisin Marketing Board, visit its Web site at www.LoveYourRaisins.com.

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