Press Release Archive

Third Annual “America’s Best Raisin Bread Contest” Whips Up a “Baker’s Dozen” of Winners

The results are in! Thirteen winners have been announced in the third annual America’s Best Raisin Bread Contest – one more than originally intended with two student contestants winning the Co-Grand Prizes in the Artisan Category. With 85 initial entries submitted by professional and student bakers throughout the country, 38 finalists were chosen to advance [...]

California Raisins Celebrate America’s Pie Heritage In Support Of National Pie Contest

Contact: Rick O’Fallon Marketing Director California Raisin Marketing Board Phone: 559-248-0287 Rick@raisins.org CALIFORNIA RAISINS CELEBRATE AMERICA’S PIE HERITAGE IN SUPPORT OF NATIONAL PIE CONTEST 2010 American Pie Council’s Crisco® National Pie Championships to Feature Popular California Raisin Flavor Category Fresno, Calif., February 2, 2010 — The California Raisin Marketing Board (CRMB) is sharing a slice [...]

California Raisin Marketing Board Announces Nutrition Research Director

Media Contact: Jenna Buhagiar Fleishman-Hillard (916) 492-5305 jenna.buhagiar@fleishman.com CRMB Contact: Larry Blagg California Raisin Marketing Board (559) 248-0287 larry@raisins.org CALIFORNIA RAISIN MARKETING BOARD ANNOUNCES NUTRITION RESEARCH DIRECTOR Dr. James Painter to Assist in Overall Research Strategy; Uphold Board’s Long-term Commitment to Studying the Health and Nutritional Benefits of California Raisins Fresno, Calif., February 1, 2010 [...]

California Raisin Marketing Board Announces Winners of "America's Best Raisin Bread Contest"

Press Contact: Larry Blagg California Raisin Marketing Board (559) 248-0287 larry@raisins.org CALIFORNIA RAISIN MARKETING BOARD ANNOUNCES WINNERS OF “AMERICA’S BEST RAISIN BREAD CONTEST” Competition Heats Up as Artisan and Commercial Bakers Vie for Top Honors in Second Annual Baking Competition Fresno, Calif., October 16, 2009 — The California Raisin Marketing Board is pleased to announce [...]

California Raisins and Television Star Alison Sweeney Raise Awareness About Feeding America's Childhood Hunger Initiatives

Press Contact: Julie Berge Fleishman-Hillard (916) 492-5339 Julie.berge@fleishman.com California Raisins and Television Star Alison Sweeney Raise Awareness About Feeding America’s Childhood Hunger Initiatives California Raisin Growers Donate Semi-truck Load of Raisin Snack Packs and $50,000 to Children at Risk of Hunger More than 12 million children in America are at risk of hunger. Despite classrooms [...]

California Raisins Show

Press Contact: Rick O’Fallon Marketing Director California Raisin Marketing Board Phone: 559-248-0287 Rick@raisins.org California raisins show California Raisin Category Winners Announced at the APC’s Crisco National Pie Championships FRESNO, Calif., May 27, 2009 — The California Raisin Marketing Board (CRMB) is proud to announce the winners of the second annual California Raisin category in the [...]

Raisin and Dried Fruit Consumption Associated With Reduced Abdominal Obesity

Press Contact: Allison Beadle Fleishman-Hillard, Inc. 512-495-7176 allison.beadle@fleishman.com RAISIN AND DRIED FRUIT CONSUMPTION ASSOCIATED WITH REDUCED ABDOMINAL OBESITY New Research Highlights Raisin Health Benefits Beyond Basic Nutrition New Orleans, LA (April 23, 2009) – Data presented yesterday at the Experimental Biology conference in New Orleans suggest raisin and dried fruit consumption are associated with a [...]

Professional and Student Bakers – Fire Up Your Ovens!

Press Contact: Rick O’Fallon Director of Marketing rick@raisins.org 559-248-0287 Professional and Student Bakers – Fire Up Your Ovens! California Raisin Marketing Board Announces Second Annual “America’s Best Raisin Bread Contest” The California Raisin Marketing Board is raising the bar for its second annual America’s Best Raisin Bread Contest. The contest is now open through August [...]

California Raisins Show Its 'Pie-Triotism' in National Pie Contest

Press Contact: Rick O’Fallon Marketing Director California Raisin Marketing Board Phone: 559-248-0287 rick@raisins.org CALIFORNIA RAISINS SHOW ITS ‘PIE-TRIOTISM’ IN NATIONAL PIE CONTEST 2009 American Pie Council’s Crisco National Pie Championships to Feature Popular California Raisin Flavor Category FRESNO, CA, January 23, 2009 – The California Raisin Marketing Board (CRMB) is showing its “PIE-TRIOTISM” this year [...]

California Raisin Marketing Board Announces New Hires in the New Year

Press Contact: Media Contact: Jenna Kirkwood/916.492.5305 jenna.kirkwood@fleishman.com CRMB Contact: Larry Blagg/559.248.0287 larry@raisins.org CALIFORNIA RAISIN MARKETING BOARD ANNOUNCES NEW HIRES IN THE NEW YEAR Three New Personnel Add to Growing Team in the Central Valley FRESNO, Calif., January 5, 2009 – The California Raisin Marketing Board (CRMB), the state marketing order that represents the nearly 3,000 [...]

World's Largest California Dancing Raisin Unveiled

Press Contact: Larry Blagg Senior Vice President of Marketing California Raisin Marketing Board 559.248.0287 larry@raisins.org WORLD’S LARGEST CALIFORNIA DANCING RAISIN UNVEILED Giant Raisin Kicks-Off 25th Anniversary of the World-Famous Icons FRESNO, Calif., December 11, 2008 – Given the choice between writing a term paper and breaking a world record, eight marketing students from California State [...]

University of Illinois – Chicago Study: Raisins Contain Compounds that May Inhibit Cavity-causing Bacteria

Press Contact: Melinda Coffman California Raisin Marketing Board (559) 248-0287 melinda@raisins.com Shelly Kessen Fleishman-Hillard, Inc. 916-492-5308 shelly.kessen@fleishman.com University of Illinois – Chicago Study: Raisins Contain Compounds that May Inhibit Cavity-causing Bacteria CHICAGO – October 27, 2008 — New research published in the journal, Phytochemistry Letters, reveals raisins may benefit oral health because the fruit possesses [...]

California Raisin Marketing Board Announces Winners of America's Best Raisin Bread Contest

Press Contact: Larry Blagg, Senior VP of Marketing California Raisin Marketing Board (559) 248-0287 larry@raisins.org California Raisin Marketing Board Announces Winners of America’s Best Raisin Bread Contest – Artisan and Commercial Bakers Vie for Top Honors in Competition Debut – Fresno, Calif., October 16, 2008 – The California Raisin Marketing Board is pleased to announce [...]

California Raisins Announce Winners of National Pie Championship Raisin Category

Press Contact: Melinda Coffman California Raisin Marketing Board (559) 248-0287 melinda@raisins.com California Raisins Announce Winners of National Pie Championship Raisin Category FRESNO, Calif., June 16, 2008 – The California Raisin Marketing Board is pleased to announce the raisin category winners of the 2008 American Pie Council’s National Pie Championships, sponsored by Crisco Winners are: First [...]

The California Raisin Marketing Board Announces

Press Contact: Melinda Coffman California Raisin Marketing Board (559) 248-0287 melinda@raisins.com THE CALIFORNIA RAISIN MARKETING BOARD ANNOUNCES The California Raisin Marketing Board is announcing its inaugural “America’s Best Raisin Bread Contest” with entry applications accepted from June 2 – August 2, 2008. Contest participants are encouraged to visit www.LoveYourRaisins.com for an application and a complete [...]

New Oatmeal Chewie™ With California Raisins from Love and Quiches Desserts

Press Contact: Melinda Coffman California Raisin Marketing Board (559) 248-0287 melinda@raisins.com Shelly Kessen Fleishman-Hillard 300 Capitol Mall, Suite 1100 Phone: 916-492-5308 Fax: 916-441-7622 shelly.kessen@fleishman.com 916-492-5308 NEW OATMEAL CHEWIE™ WITH CALIFORNIA RAISINS FROM LOVE AND QUICHES DESSERTS Introducing A New Premium Snack Bar The California Raisin Marketing Board is proud to announce it will be an [...]

California Raisin Marketing Board Selects Top Scientists for Nutrition Research Panel

Press Contact: Melinda Coffman California Raisin Marketing Board (559) 248-0287 melinda@raisins.com California Raisin Marketing Board Selects Top Scientists for Nutrition Research Panel Industry leadership supports long-term research strategy with experts from around the country As part of its ongoing commitment to research and leadership in the field of nutrition science, the California Raisin Marketing Board [...]

Raisins and Walking—Smart Steps for Heart Health

Press Contact: Shelly Kessen Fleishman-Hillard, Inc. 916-492-5308 shelly.kessen@fleishman.com RAISINS AND WALKING—SMART STEPS FOR HEART HEALTH New Research Confirms Cholesterol-Lowering Benefits of Simple Lifestyle Changes Fresno, CA (February 23, 2009) – According to recently published research in the journal Metabolism: Clinical and Experimental, eating raisins and walking may reduce the risk for cardiovascular disease in 50 [...]

California Raisins Call All Pie Enthusiasts

Press Contact: Melinda Coffman California Raisin Marketing Board (559) 248-0287 melinda@raisins.com CALIFORNIA RAISINS CALL ALL PIE ENTHUSIASTS New Raisin Flavor Category to be Introduced at National Pie Championships The California Raisin Marketing Board is pleased as pie to announce their participation, along with other major sponsors, in the 2008 American Pie Council’s Crisco National Pie [...]

Celebrity Fitness Trainer Valerie Waters Offers Tips for Getting Fit and Staying Motivated in 2008

Press Contact: Melinda Coffman California Raisin Marketing Board (559) 248-0287 melinda@raisins.com Celebrity Fitness Trainer Valerie Waters Offers Tips for Getting Fit and Staying Motivated in 2008 California Raisins provide opportunity to receive star treatment with a Valerie Waters personal training session and give away custom totes to help kick start New Year’s resolutions FRESNO, Calif., [...]

California Raisins Expect Successful 2008

Press Contact: Melinda Coffman California Raisin Marketing Board (559) 248-0287 melinda@raisins.com California Raisins Expect Successful 2008 Marketing Activities and Healthy Crop Estimate Pair for a Promising Year FRESNO, Calif. (December 10, 2007) – California raisin growers are expecting a balanced 2007 crop, the California Raisin Marketing Board (CRMB) announced today. Yield for all raisins is [...]

California Raisins Announce Recipe Contest Winners

Press Contact: Melinda Coffman California Raisin Marketing Board (559) 248-0287 melinda@raisins.com California Raisins Announce Recipe Contest Winners Scrumptious Recipes Submitted by Raisin Lovers Nationwide FRESNO, Calif., October 8, 2007 – Drum roll, please… today, the California Raisin Marketing Board (CRMB) announced the winners of the 2007 California Raisin Wise Choices Recipe Contest. Over 1,300 recipes [...]

California Raisins And Celebrity Fitness Trainer Valerie Waters Help Families Get Fit And Back-On-Track This Back-To-School Season

Press Contact: Karla Stockli, VP of Marketing California Raisin Marketing Board (559) 248-0287 karla@raisins.org California Raisins And Celebrity Fitness Trainer Valerie Waters Help Families Get Fit And Back-On-Track This Back-To-School Season California Raisins And Celebrity Fitness Trainer Valerie Waters Help Families Get Fit And Back-On-Track This Back-To-School Season Visit www.LoveYourRaisins.com for family getaway sweepstakes entry [...]

California Raisins Launch New Web Site

Press Contact: Karla Stockli, VP of Marketing California Raisin Marketing Board (559) 248-0287 karla@raisins.org Jenna Kirkwood Fleishman-Hillard (916) 492-5305 jenna.kirkwood@fleishman.com California Raisins Launch New Web Site Look for the California Raisins new home on the Internet at LoveYourRaisins.com FRESNO, Calif., March 6, 2007 – Today, the California Raisin Marketing Board (CRMB) unveiled its new Web [...]

Attention California Raisins Lovers!

Press Contact: Karla Stockli, VP of Marketing California Raisin Marketing Board (559) 248-0287 karla@raisins.org Jenna Kirkwood Fleishman-Hillard (916) 492-5305 jenna.kirkwood@fleishman.com Attention California Raisins Lovers! Enter This Recipe Contest to Win $10,000 Cash FRESNO, Calif., March 9, 2007 – Dust off your recipe cards, pull out your mixing bowls and start preparing your favorite raisin recipes! [...]

2007 California Raisin Recipe Calendar Available Free Visit LoveYourRaisins.Com to Order

Press Contact: Melinda Coffman California Raisin Marketing Board (559) 248-0287 melinda@raisins.com 2007 CALIFORNIA RAISIN RECIPE CALENDAR AVAILABLE FREE VISIT LoveYourRaisins.com TO ORDER Calendar Features Delicious Recipes and Stunning Photos, While Supplies Last FRESNO, CA, December 21, 2006 – Last year more than 20,000 people received the free California Raisin 2006 Recipe Calendar. This year, the [...]

Lower Glycemic Index for Raisins

Press Contact: Melinda Coffman California Raisin Marketing Board (559) 248-0287 melinda@raisins.com LOWER GLYCEMIC INDEX FOR RAISINS New study finds raisins’ glycemic index is low to moderate FRESNO (October 30, 2006) – Widely known as a wise fruit choice for their high antioxidant content, all-natural sweetness and dietary fiber, raisins also tout a low to moderate [...]

California Raisins Wise Choices Spa Sweepstakes and Free On-the-Go Bag Giveaway

Press Contact: Melinda Coffman California Raisin Marketing Board (559) 248-0287 melinda@raisins.com California Raisins Wise Choices Spa Sweepstakes and Free On-the-Go Bag Giveaway WHAT: Encourage your readers to enter the California Raisins Wise Choices sweepstakes and receive a free, custom designed On-the-Go bag (while supplies last) WHEN: Sweepstakes entry is from September 12, 2006 – January [...]

California Raisins

Press Contact: Melinda Coffman California Raisin Marketing Board (559) 248-0287 melinda@raisins.com California Raisins A Wise Choice California Raisins can help meet the goal for fruit and vegetable servings. A 1/4-cup serving of raisins counts as one serving of fruit. It’s one-half of the recommended daily fruit consumption for a child (based on a 1,000 calorie [...]

California Raisins and Celebrity Fitness Trainer Valerie Waters Team up to Share Wise Choices for Living Well, Eating Well – FRESNO, Calif., Oct. 6, 2006

Press Contact: Karla Stockli, VP of Marketing California Raisin Marketing Board (559) 248-0287 karla@raisins.org Donna Sniffin Evans, Hardy+Young (805) 963-5841 dsniffin@ehy.com California Raisins and Celebrity Fitness Trainer Valerie Waters Team up to Share Wise Choices for Living Well, Eating Well – FRESNO, Calif., Oct. 6, 2006 California Raisins is teaming up with Valerie Waters – [...]

California Raisin Growers Approve the Continuation of The State Marketing Order

Press Contact: Melinda Coffman California Raisin Marketing Board (559) 248-0287 melinda@raisins.com California Raisin Growers Approve the Continuation of The State Marketing Order FRESNO, Calif., April 7, 2006 — California raisin growers have voted to continue the state marketing order that authorizes the California Raisin Marketing Board for another five years Chairman Dennis Wilt announced today. [...]

California Raisins’ Look Who’s Cooking Campaign Takes Home the ADDYS, Again

Press Contact: Melinda Coffman California Raisin Marketing Board (559) 248-0287 melinda@raisins.com California Raisins’ Look Who’s Cooking Campaign Takes Home the ADDYS, Again FRESNO, Calif., April 4, 2006 – The California Raisin Marketing Board (CRMB) received 5 Addy Awards at the Fresno Ad Federation’s March 24th gala held at the Grand Ballroom International Trade Center in [...]

California Raisins Cheer on Women from Around the World During the Third-Annual MORE Marathon

Press Contact: Melinda Coffman California Raisin Marketing Board (559) 248-0287 melinda@raisins.com California Raisins Cheer on Women from Around the World During the Third-Annual MORE Marathon MORE magazine and the New York Road Runners host the world’s only marathon for women over 40! New York, NY: MARCH 2006 – Over 4,000 women from around the world [...]

California Raisin Marketing Board Flooded With Requests For California Raisins Calendar

Press Contact: Michele Trujillo, Marketing Manager California Raisin Marketing Board (559) 248-0287 michele@raisins.org California Raisin Marketing Board Flooded With Requests For California Raisins Calendar Over 25,000 People Request Calendar; Response Reaffirms America’s Love Affair With The Famous Fruit FRESNO, CA, February 9, 2006 – Americans really do love California raisins, and so does the rest [...]

California Raisins Explore Healthy Cuisine At The Culinary Institute Of America’s World Of Healthy Flavors Leadership Retreat

Press Contact: Michele Trujillo, Marketing Manager California Raisin Marketing Board (559) 248-0287 michele@raisins.org California Raisins Explore Healthy Cuisine At The Culinary Institute Of America’s World Of Healthy Flavors Leadership Retreat NAPA, CA, January 12-14, 2006 — Representatives from the California Raisin Marketing Board joined a prestigious group of America’s leading nutrition scientists, corporate chefs, and [...]

California Raisins Featured As Healthy Food For Children At Recent California School Foodservice Conference

Press Contact: Melinda Coffman California Raisin Marketing Board (559) 248-0287 melinda@raisins.com California Raisins Featured As Healthy Food For Children At Recent California School Foodservice Conference Raisins Rock Snack Packs for Schools Program Back in Full Swing LONG BEACH, CA, January12, 2006 — The California Raisin Marketing Board, committed to promoting healthy eating habits in school [...]

California Raisins Cook Up A Storm At Cal Expo

Press Contact: Karla Stockli, Director of Marketing California Raisin Marketing Board (559) 248-0287 karla@raisins.org California Raisins Cook Up A Storm At Cal Expo SACRAMENTO, CA. November 4-6, 2005 — Food, kitchen and gadget lovers alike are traveling to Sacramento for Sacramento’s Cookin’!! This tradeshow joins national manufacturers and local food processors together to share the [...]

Raisins At Halloween Treat Kids To Healthy Teeth

Press Contact: Melinda Coffman California Raisin Marketing Board (559) 248-0287 melinda@raisins.com Raisins At Halloween Treat Kids To Healthy Teeth To fill trick-or-treaters’ bags this Halloween, choose a naturally sweet and flavorful snack parents will appreciate – California Raisins. Kids don’t have to know that raisins contain certain phytochemicals that could help fight cavities and gum [...]

Omni Hotels Culinary Chefs Star in New California Raisin Industry Ad Campaign

Press Contact: Melinda Coffman California Raisin Marketing Board (559) 248-0287 melinda@raisins.com Christine Connelly Director, Corporate Communications Omni Hotels (972) 871-5656 cconnelly@omnihotels.com Omni Hotels Culinary Chefs Star in New California Raisin Industry Ad Campaign The California Raisin Marketing Board’s (CRMB) newest advertising features high-profile culinary chefs promoting California Raisins. It showcases 11 chefs from luxury-level Omni [...]

California Raisins Are Really Cooking At The Food & Wine Classic in Aspen

Press Contact: Melinda Coffman California Raisin Marketing Board (559) 248-0287 melinda@raisins.com California Raisins Are Really Cooking At The Food & Wine Classic in Aspen The California Raisin Marketing Board today announced that California raisins will have a major presence at the 22nd Annual Food & Wine Magazine Classic At Aspen this June 10-12. At the [...]

California Raisin Marketing Board Launches Coast-to-Coast Raisin Recipe Contest

Press Contact: Melinda Coffman California Raisin Marketing Board (559) 248-0287 melinda@raisins.com California Raisin Marketing Board Launches Coast-to-Coast Raisin Recipe Contest Raisin Lovers Invited to Vie For High Stakes Prizes FRESNO, CA, April 22, 2005 – Pull out those cookbooks, open those recipe boxes, fire up your ovens and stovetops! The California Raisin Marketing Board (CRMB) [...]

California Dancing Raisins Boogie Their Way Into History

Press Contact: Melinda Coffman California Raisin Marketing Board (559) 248-0287 melinda@raisins.com California Dancing Raisins Boogie Their Way Into History Twenty years ago, an unforgettable bunch of dancing raisin characters boogied their way into Americans’ hearts to Marvin Gaye’s smash hit, “Heard it Through the Grapevine.” Now this icon and hometown hero of the San Joaquin [...]

California Raisins Advertising History & Fun Facts

Press Contact: Melinda Coffman California Raisin Marketing Board (559) 248-0287 melinda@raisins.com California Raisins Advertising History & Fun Facts ADVERTISING HISTORY Origin: In 1984 the California Dancing Raisin was introduced by the California Raisin Industry marketing staff to increase awareness and demand for California raisins. Television: The cost to develop the first animated and tested 30-second [...]

Clovis Woman Wins Easter Feast Giveaway Sponsored by The California Raisin Marketing Board/The Pork Board/Save Mart Supermarkets

Press Contact: Karla Stockli, Director of Marketing California Raisin Marketing Board (559) 248-0287 karla@raisins.org Clovis Woman Wins Easter Feast Giveaway Sponsored by The California Raisin Marketing Board/The Pork Board/Save Mart Supermarkets (Fresno, CA, April 12, 2004) The California Raisin Marketing Board in conjunction with The Pork Board and Save Mart Supermarkets sponsored an Easter Feast [...]

Stockli Promoted To Vice President of Marketing for California Raisin Marketing Board

Press Contact: Melinda Coffman California Raisin Marketing Board (559) 248-0287 melinda@raisins.com Stockli Promoted To Vice President of Marketing for California Raisin Marketing Board (Fresno, CA, March 11, 2004) The California Raisin Marketing Board has named Karla Stockli to serve as its new Vice President of Marketing effective immediately. Stockli will be responsible for increasing awareness [...]

California Raisins Available to all Students in Nation's Second-Largest School District

Press Contact: Melinda Coffman California Raisin Marketing Board (559) 248-0287 melinda@raisins.com California Raisins Available to all Students in Nation’s Second-Largest School District Los Angeles Unified School District Kicks Off (FRESNO, CA. November 19, 2003) The California Raisin Marketing Board (CRMB) announced today the expansion of its successful “Raisins Rock” marketing program into 450 schools of [...]