California Raisin Marketing Board Mission
The California Raisin Marketing Board was created by a State Marketing Order in 1998 and it is 100 percent grower funded. The mission of the California Raisin Marketing Board is to conduct market development activities to improve the demand for all categories of raisin usage, including ingredient usage, and for retail package, both branded and private label. Also, the Board sponsors crop production, nutrition and market research. Lastly, the mission is to create a positive marketing environment within which the industry can collectively expand the worldwide demand for California Raisins.
2445 Capitol Street, Suite 200
Fresno, California 93721
Senior Vice President of Marketing: Larry Blagg
Director of Operations: Dori Williams
Melinda Coffman McAllister: Marketing Specialist