About Us

CRMB Mission

The California Raisin Marketing Board was created by a State Marketing Order in 1998 and it is 100 percent grower funded.  The mission of the California Raisin Marketing Board is to conduct market development activities to improve the demand for all categories of raisin usage, including ingredient usage, and for retail package, both branded and private label.  Also, the Board sponsors crop production, nutrition and market research.  Lastly, the mission is to create a positive marketing environment within which the industry can collectively expand the worldwide demand for California Raisins.

Our Staff


Senior Vice President of Marketing:
Larry Blagg


Marketing Specialist:
Melinda Coffman McAllister

Marketing Project Coordinator:
Dori Rothweiler

Our Location
2445 Capitol Street, Suite 200
Fresno, California 93721
Telephone: 559/248-0287
Fax: 559/224-7016
Contact a Staff Member