Monthly Archives: September, 2004

California Dancing Raisins Boogie Their Way Into History

Press Contact: Melinda Coffman California Raisin Marketing Board (559) 248-0287 melinda@raisins.com California Dancing Raisins Boogie Their Way Into History Twenty years ago, an unforgettable bunch of dancing raisin characters boogied their way into Americans’ hearts to Marvin Gaye’s smash hit, “Heard it Through the Grapevine.” Now this icon and hometown hero of the San Joaquin [...]

California Raisins Advertising History & Fun Facts

Press Contact: Melinda Coffman California Raisin Marketing Board (559) 248-0287 melinda@raisins.com California Raisins Advertising History & Fun Facts ADVERTISING HISTORY Origin: In 1984 the California Dancing Raisin was introduced by the California Raisin Industry marketing staff to increase awareness and demand for California raisins. Television: The cost to develop the first animated and tested 30-second [...]